Our Clients

As a Founder and CEO, it’s critical that my large and growing sales team be not just knowledgeable, but incredibly disciplined. Craig is uniquely able to get under the hardest parts of the sales process, but in a way that leaves my team wanting to take action and be more disciplined. We have seen tremendous results, from shortening the sales cycle to increasing win rates.

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Clint Coghill

Founder & CEO

Craig and his colleagues provide new perspectives on the art and science of selling. He pairs the knowledge of a college professor with the passion and finesse of an engaging performer. The benefits of Craig’s training were two-fold. Our sales team was equipped with new, ready-to-implement strategies and re-energized by our company’s investment in them, as sales professionals. They are the engine that drives our company and Craig helped fine tune their performance.

Marieca Anthony

Vice President, Kaplan Early Learning

Craig and the Sales Engine team allowed us to unearth not only organizational challenges but also identify levers to grow our revenue. They are also committed to the long-term success of the organization and kept in touch long after the project to see how the transformation is impacting business.

Chief Commercial Officer

Fortune 100 Company

Our Clients

Student & Client Feedback

  • “Awesome material and presenter. In delivering messages to my people in tough (and good) times, this presentation will go miles.”
    John D.
  • “This workshop has made me more selective of the stories I will use. It was specifically useful for my current job.”
    – Sarah L.
  • “I had to push pretty hard to go outside of our “normal” sales training process to raise the bar higher – you are making me look so good, so smart! Thank you!”
    – Matt S.
  • “Engaging storyteller, that still has me thinking the next day on how I might incorporate the strategies we learned  into my own practice.”
    – Lisa K.
  • “I’ve learned so much from you these past few weeks. It’s been a great period of growth for me…not only in thinking through some really interesting and valuable design challenges, but also in learning from how you’ve navigated the content, us as partners, and how you’ve continued to land the key skills.”
    – Brittney S.
  • “Craig was an incredibly valuable addition to the event. I’ve often heard about the effectiveness of stories, but to actually get some of the research behind it and some tips on how to implement them could be quite an addition to an advisor’s toolbox.”
    – Greg P.
  • “One of the best keynote speakers I have seen in a long time. I was almost thinking about skipping this as many of these speeches are canned copies of other individual’s research. This one was excellent and I will certainly implement many of his ideas into my practice.”
    – Sam S.
  • “Listening to Craig teach at 7am in the morning is better than a cup of coffee!”
    – Rizwan K.
  • “Wow! This will be the class…this will be the class that I will remember 20 years from now. And thank you for bringing the energy every week. It was contagious for my peers and me and simply put, made learning fun.”
    – Andrew K.
  • “I thoroughly enjoyed the class and really admired how the Sales Engine team was able to connect and engage with all your students in such an effortless way.”
    – Lola M.
  • “Excellent communicator. Effective delivery. Builds a compelling case to use stories for more effective communication.”
    – Mary T.
  • “Craig was fantastic. Very relevant.”
    – Sydney L.
  •  “Really good info. Made a lot of sense and I will definitely put his ideas into practice.”
    – Tom W.
  • “Love their storytelling &  sales ideas. I will implement them in my future client meetings. Thank you for having him present.”
    – Jim F.
  •  “Great message with an entertaining delivery, well worth it!”
    – Monica S.
  • “This was a truly relevant ‘add on’…he did a great job.”
    – Rohit P.
  • “One of the best speakers of the day….amazing message.”
    – Jennifer K.
  • “I really enjoyed this presentation and learned a lot on how to improve my presentations for clients and prospective clients.”
    – Michelle S.
  • “UNREAL! If I was still making TV shows for a living I would build a series around you 🙂 I am happy you are who you are, and you did what you did, this was so spot on that I am rendered type-less….”
    – Keith F.
  • “I couldn’t sleep after the first three lectures I heard Craig give. I was interested in entrepreneurship before – but he helped me realize that I am an entrepreneur and changed my life. He pushed me out of my comfort zone while motivating and inspiring me at the same time.”
    – Liz K.
  • “Excellent presentation – not only presented “the why” on how stories are effective in a leadership setting, but provided “the how,” with tools and shared experience, in following through. Great job! ”
    –  Ana M.
  • “What a unique presentation – loved it.”
    – John M.
  • “Excellent presenter. Best to date.”
    – Alexa U.
  • “Great topic with applicable circumstances to a wide variety of situations.”
    Jaime K.
  • “Different, interesting and useful.”
    – Tom E.
  • “Great common sense concepts sorely needed in the corporate world. ”
    –  Sophia E.
  • “I often use stories and find them very effective leadership tools – they invite thought and action. Great!”
    – Nicole A.
  • “Best presentation I have been to.”
    – Kyle J.
  • “Excellent presentation and terrific material. I love the ‘Story Matrix’ – I will start to organize mine right away.”
    – Melissa G.
  • “The speech provided good, tangible tips on how to extract and apply stories.”
    – Eric S.
  • “Refreshing, amazing and inspiring.”
    – Jasmine D.