Partnering with Craig and the Sales Engine team to launch sales coaching at LinkedIn was one of the best career decisions I’ve made. Craig cuts through all ambiguity to nail what matters most, and he structures his thinking in a way that all can understand – and more importantly, apply. He has dedicated his working career to the study of sales, and as a result, he both knows it deeply and models it brilliantly. Craig’s passion for the craft is my favorite part of working with him – he is a constant and brilliant storyteller, consistently customer-centric, an active listener, always present and checking in with the group, and a magnet. I learn so much from Craig every single time we interact, and I couldn’t recommend working with him more highly. He’ll absolutely transform your sales org, and you’ll have a ton of fun as it happens.