Sales Engine is a tools and services firm founded on the principle that leaders should treat sales as the engine of their business.
In 2009, Craig had a wonderful and terrifying opportunity to turn around a struggling digital marketing agency in Chicago. As he did his due diligence on whether he was the right person for this role, it became clear that this company was relying almost solely on inbound marketing leads.
Craig realized in a flash of a moment that he had the opportunity to build a Sales Engine for this company. So he did exactly that. In an 11 month sprint, he built a powerful Sales Engine, and within that same year he sold the company to a European competitor. Towards the end of this experience, Craig said to his wife “This was so fascinating…I just want to do this over and over again. I want to help companies build and tune their sales engines.” And that’s how Sales Engine got its start.
Meet the crew that will be tuning your sales engine.
Craig is an award-winning course designer and professor, having won multiple teaching awards at two of the top 10 business schools in the world; Chicago Booth and now Kellogg.
As Sales Engine’s Director of Marketing & Client Relationships, Erika combines her creativity with her passion for connecting with people to deliver memorable content and sales training programs. With over eight years of experience in industries ranging from sales, consulting, non-profit and translation, she is skilled at developing meaningful relationships with her clients and colleagues. Erika is dedicated to innovating ways to develop unique and thought-provoking content. She enjoys creating meaning for people by equipping them with the tools to be standout sales leaders and salespeople. She is an empathetic listener and strives to make every interaction better than the last.
Erika is a natural-born storyteller. She studied creative writing at Columbia College, Chicago. An affinity for storytelling compelled her to become a certified interpreter to represent and share Spanish speakers’ stories. In her free time, Erika enjoys travel, live music, and cooking.