We help companies build and tune their sales engine. What that means is we help every individual become both magnetic and unstoppable. The way we do that is by helping them build the knowledge, skill and discipline of exceptional performers. We are also tool builders. We build tools to codify the knowledge, skill and discipline of exceptional performers with the use of these tools. To ensure that people show up, stand out and break through in every room, in every Zoom, on every day in every way.
MasterCourses™
(our delivery options)
On-Demand
Your teams, whether they be sales, customer success or operations, choose their journey through our video-based, digital courses based on their specific needs. Our courses have now reached over 100,000 participants worldwide
In-Person
For more than 20 years, Sales Engine has delivered in-person Sales Kickoffs, Keynotes, Annual Rewards Conferences and many other events all over the world, from gatherings of thousands to intimate groups and everything in between.
Live-Virtual
Sales Engine has been called the “gold standard in virtual learning” for reaching participants all over the globe via live virtual sessions since long before the pandemic. Craig’s Virtual MasterCourses™ continue to attract thousands of participants worldwide.
GROUNDED
MAGNETIC
UNSTOPPABLE
COACH
Consulting Services
(our process)
Assessment
Is your sales engine pointed in the right direction? Is the sales team structured to maximize top-line revenue? Is each sales resource equipped with the knowledge, skill and discipline they need to succeed? These are just a few of the questions we assess with our 10-point diagnostic of your sales engine.
Recommendation
As founders and CEOs ourselves, we always appreciated directness from the consultants we hired to do work for us. So we bring this same spirit and transparency to you. We speak the truth, and we don’t pull punches. Once we have assessed your sales engine, we deliver a very tactical 30-60-90-day plan to fine-tune that engine and step on the gas.
Sales Toolkit
Throughout our work with your sales team, we are watching – closely – the interactions they have with each other, internal colleagues and customers. We are also observing the tools they use, and don’t use. Next we build tools…together. We design and build a robust toolkit and we put every salesperson in a position to reach mastery with those tools.
Case Studies
Our Results:
Top 2 Tech Company in the World
We have been tasked by this client to help design and build a sales culture as their competitive landscape has fundamentally changed. Three years ago, we helped design their Company Way of Selling in order to equip their 11,000 sellers and 1,200 sales leaders with the knowledge, skill and discipline to elevate their game. Three years and 6,000 people in, we are being asked to expand and deepen our work because this client is seeing bigger average deal sizes, better stakeholder mapping, more robust leadership of the sales team, and increasingly transformed sellers. As a result of this work, we were asked to be partners in creating the “Company Sales School” – a fully immersive onboarding experience for all new salespeople who they believe will make the entire company even more competitive.
Our Results:
Top Immigration Technology Platform
We have been engaged in a multi-year project resulting in the tripling of company revenue, even while reducing the sales force footprint. Lifetime Value (LTV) to Customer Acquisition Cost (CAC) has increased dramatically over the past few years as the sales force has adopted our “Sales Toolkit” approach to designing each and every ‘touch’ of the company sales process. Our frequent, intense sales boot camps with CRO and management team, the sales team, and their internal delivery partners have enabled them to show up to their clients as a finely-tuned team. And the clients feel it. Each and every interaction with clients is now designed to delight, and the results speak for themselves. Deal size is up, sales cycle is down, retention is up, and the CEO and investors are delighted.
We are incredibly proud of success stories like these, and the results we’ve driven for more than 100 clients. We would be pleased to connect you with any of them.