Over the years, we have routinely enlisted Craig to inspire and motivate our CEO’s, high potential next generation leaders and even our young interns on the Power of Storytelling in selling. He is an engaging speaker, and provides a practical guide to a more effective sales approach. Craig is always rated at the top of our speakers!
We asked Craig to present at our annual law firm partner retreat on how sales best practices can translate to and heighten our legal practice. Craig’s energy, extraordinary ability to engage by presenting academic research, real life experiences and concrete take-aways captivated and fully involved an inherently skeptical group. Best, we took away his feed-back and client engagement models, which we successfully employ today.
I have worked with Craig over the years to help train various sales teams. His work with us spanned from the basic fine-tuning of our prep process, how to run an effective meeting, how to follow-up most effectively all the way to the more complex topics of objection handling and getting an opportunity “unstuck”. He brings such a fun, infectious energy – everyone stays engaged and learns so much through the process. He tests the usual concepts and engages directly with the team throughout – even when we did this virtually! Because of Craig and his team, we are a better sales force with more knowledge, skills and discipline which also leads to better results.
We have worked with Craig and his team at our internal Campuses, they have shown a very good and flexible approach at making adjustments for a global audience. Since our very large sales force spans the globe, it’s important for us to put sales experts in front of them who can motivate/engage with different cultures and apply different approaches. Since the beginning of our relationship, we have always appreciated how Craig’s calibration of the content and frameworks helps our teams be great.
